Friday November 6, 2015 Loudoun County Chamber of Commerce awarded One Loudoun based Solebrity “Technology Business Of the Year 2015”.
A one-year young, social shopping company started by AJ Jaghori and Chris Petrakis and based on the technology developed at The Social Genome Project, Solebrity is now being touted as the fastest growing startup in the newly revived “Silicon Valley East” movement. The company boasts over 20,000 early adopters including millenials, noteable designers, fashion figures, and celebrities and has 1.4 million products in it’s catalog with reach to 2 million social shoppers. The iPhone and Android apps are privately being distributed to early adopters and have been in beta since August. The company plans to launch publically in December.
Solebrity’s technology enables the application to think on behalf of the user leveraging data science algorithms, consumer science and real-time input from a shopper’s network of friends. Solebrity tailors recommendations to each shopper’s unique style and personality to accurately deliver the right products at the right time and at the right price; thus creating a personalized, effective experience.
A portmanteau of “social” and “celebrity,” the app works to channel a shopper’s social capital or “influence” over their networks into purchases and shares half of its earned revenue directly with the shopper that influenced the purchase. “Our app wisely recognize the power of ego in social shopping and allows shoppers to build their following, create personal collections, and become influential fashionistas akin to the average Joe and Jane becoming Instagram Famous.” says CEO AJ Jaghori.
An Instagram-like interface allows shoppers to recommend items, although instead of ‘liking’, users ‘endorse’ a piece of clothing, uniting a brand’s enviable e-commerce capabilities with a social function that encourages more sharing and spending. One of Solebrity’s founding principles is social good; both founders come from humble beginnings and have strong community ties. The company donates 1% of every transaction to charity and makes this process simple and transparent for the shopper. To date, 323 charities have signed up.
Solebrity plans to continue adding brands and expanding into the pets, houseware, and electronics marketplaces, which will be aided by the company’s Smart Watch and Virtual Reality Shopping applications in the near future.