It seems like everything about the retail industry has changed in the past 10 years. The methods of advertisement, the display of products, and even the ways to interact with consumers – it can be a challenge to keep up! But maybe it’s not so much about how the retail industry has changed, but more how the behaviors of the consumers have evolved.
With the emergence of smart phones, nifty shopping apps, and advancing technology, storeowners must work to stay relevant to their target consumers. Online shopping has now made it more difficult than ever to bring shoppers into a store. That’s why owners have shifted their focus on the overall experience of the consumer. Shopping is a form of entertainment – shoppers want to stroll into a shop, browse, and take their time when considering a purchase.
This is exactly why One Loudoun is the best place to open up a store – clothing, specialty, gift, tech, or any other. People will come here to have fun and be entertained through shopping, dining, and other activities. There are so many venues of entertainment in our neighborhood, but the draw of retail is unprecedented. This draw will bring in shoppers from all over the state and beyond. Store owners will also find they have a huge constant, and local, customer base within walking distance of their storefront.
Shoppers will come to stroll the streets of our new downtown on a Saturday morning to enjoy time with friends and family. Those who live here will love the convenience of having their favorite shops right down the road and visitors will love to see a huge selection of shops. Many will become return visitors, coming back again and again to shop for everything they might need.
Shoppers are bound to have a good shopping experience in One Loudoun, which will only benefit shoppers and retailers alike. When choosing a location to open a business, storeowners face many challenges. The risk that there won’t be enough of a draw being one of them. At One Loudoun, this will never be a concern for our storeowners. This is truly the best place to open up your new shop.