Month: June 2014

One Loudoun Announces Farmers’ Market

Ashburn, VirginiaOne Loudoun Holdings, LLC and the Loudoun Valley HomeGrown Markets Cooperative (LVHMC) are proud to announce the grand opening of the One Loudoun Farmers’ Market on Saturday, September 6, 2014 from 8am-12pm in the parking lot of The Club at One Loudoun, located at 44605 Russell Branch Parkway.

Currently known as the Ashburn Farmers’ Market, the weekly event will be renamed and relocated from the corner of Ashburn Village Boulevard and Farmwell Road, to One Loudoun this fall. The market will continue to operate at its current location through the end of August.

“We have enjoyed our current location for many years,” said Warren Howell, President of the LVHMC Board of Directors. “Now it’s time to reach out to more folks in Ashburn and we look forward to offering a more diverse range of fresh products to both our current and new customers at One Loudoun.”

The market consists of more than a dozen vendors selling fresh fruits, vegetables, meat, eggs, artisan baked goods, honey, baby food, jellies, sauces and much more. Gluten free options for some products are also available. LVHMC markets are “producers only,” meaning the vendor must be the grower or producer of all the products they sell. All vendors also must operate within a 125-mile radius of Leesburg, Virginia.

“One Loudoun is excited to bring the LVHMC and their market to our community,” said Bill May, Managing Director of One Loudoun. “We look forward to the local food offerings and know the market will be a great place for neighbors to gather.”

The One Loudoun Farmers’ Market will operate every Saturday from 8am-12pm in September and October for 2014, with plans to reopen the market in May 2015 for a full summer at One Loudoun.

To learn more about One Loudoun visit or follow on Facebook and Twitter.

About One Loudoun:

One Loudoun is a premier 358-acre omni-use, master-planned community located at the corner of Loudoun County Parkway and Route 7, that will feature 1,040 homes, 702,000 square feet of retail including fine dining, upscale shopping and movie theater, a luxury hotel, nearly three million square feet of office space, a clubhouse with pool and an amphitheater – all surrounded by approximately 150 acres of public land with miles of walking trails. One Loudoun’s mixed-use Downtown district opened in spring 2013 and continues to add new tenants.

About LVHMC:

Loudoun Valley HomeGrown Markets Cooperative’s mission is to promote local, sustainable and organic agriculture, to increase economic opportunities for farmers and small food businesses, to offer experiential learning about and access to healthy local foods, and to build a vibrant gathering place for residents and visitors. Since 1994, LVHMC farmers markets serve as integral links between urban, suburban, and rural communities, giving the opportunity for consumers to purchase familiar products in their freshest possible state. Choose the food less traveled!

Media Contact:

Julie Miner Dillon | Miller & Smith | 703.821.2500, ext. 190 |
Stephanie Orton Lynch | Delucchi Plus | 202.248.5855 |

Understanding the Importance of Walkability

Here at One Loudoun, we understand the importance of walkability in a community. It’s one of the main assets you’ll notice in our mixed-use community – the ability to walk from your newly built home to shopping and dining options, opportunities for recreation and entertainment, and even office spaces. More and more developments around the nation are being built with “walkable urbanism” in mind to integrate living, working, shopping and dining into one accessible community.

The trend towards mixed-use, walkable communities continues to grow in popularity, with walkable neighborhoods growing more than twice as fast as the overall market, according to an article from the National Association of Realtors (NAR). And there’s good reason for this increase in popularity – walkable, integrated communities have a lot of benefits that homeowners increasingly want for their lifestyle. To understand the importance of walkability in communities for today’s consumers, consider the following:

Health benefits.

Walkability is important from a health standpoint. The NAR article states that people living in “sprawling” non-walkable areas are more likely to be obese and suffer from associated illnesses such as high blood pressure, diabetes and heart disease. Living in a mixed-use community, with the option to walk to all necessities, complements a healthy, active lifestyle.

Environmentally friendly.

The ability to walk within a community or development is also important from an environmental perspective. When destinations such as work, home, shopping, restaurants and transit are within a quarter-mile to half-mile of each other, consumers are more likely to walk instead of drive, according to information from the Urban Land Institute. Less air pollution from less driving is not only correlated with cleaner air to breathe in, but also a healthier environment.

Time and cost efficient.

Residents of mixed-use, walkable communities spend less time commuting to the shopping, dining, recreation, entertainment and even work destinations when they have the option of walking wherever they need to go. According to the NAR article, this can also lead to cost-efficiency – even if homes in walkable communities are more expensive, the lower costs of transportation means that the combined cost of living is about the same as living in a lower-priced “sprawl” area with longer commutes and higher transportation costs.


Mixed-use communities tend to include a mix of generations, incomes and housing types, leading to a more interesting area with character and charm.

Compatible with current trends.

According to the NAR article, the idea of walkability is compatible with current trends in today’s society. The article states that miles driven per person has been flat or dropping since the early 2000s, and the baby boomer generation is starting to phase out of their peak driving years. In addition, milennials – who are entering or in their peak driving years – are driving about one third less than baby boomers did at their age, according to NAR. With less interest in owning and driving cars, it’s easy to see why walkable communities have become so popular.

According to Kelly Morphy, executive director of the Walkable and Livable Communities Institute, the research is in and the conclusion is that Americans increasingly want to live somewhere where they don’t need to use their cars to access the necessities of life. In addition to having walkability as a key factor in our community, we also boast an excellent location in Loudoun County, the fastest growing county in Virginia and the wealthiest in the nation. Everything you want in a community, all within walking distance of your incredible newly built home, located in the heart of one of Virginia’s most desirable counties – what more could you want in a walkable community?

SOURCE: National Association of Realtors, The Business Journals, Urban Land Institute

Features Millennials & Boomers Want in a New Home

Generational differences play a big role when it comes to home shopping.  Baby Boomers may seek certain home features that Millennials wouldn’t consider, and vice versa.  At the same time, while the two are still a generation apart, many of their preferences are actually quite similar.

AOL Real Estate spells out these preferences that Millennials and Boomers want to see in their next home, and despite it all, it comes as no surprise that One Loudoun caters to both!


We’ve heard it before – location is everything!  And luckily, One Loudoun couldn’t be located in a better area.  In the ‘heart of Loudoun County’, our community sits perfectly at Route 7 and the Loudoun County Parkway.  With one of the most affluent counties in the nation, an abundance of employment opportunities, excellent schools and Washington D.C. just minutes away, this area truly has it all.

AOL Real Estate also concluded that both Boomers and Millennials are flocking to metropolitan areas where they can find “theater, arts, cultures and fine dining.”  At One Loudoun, our residents can have a little bit, or a lot, of everything!  Our mixed-use community provides a taste of culture, entertainment, diversity and of course, a variety of restaurants.


Maybe one of the biggest differences in preference between the two generations has to do with the appearance and style of a home.  Millennials are more likely to find a space that’s casual and practical.  Boomers prefer a place that acts more as a retreat, with luxury features and plenty of room.

With the various single-family home models available at One Loudoun, both Millennials and Boomers will find a home they love.  Our homes, brought to us by Miller & Smith, provide plenty of square footage with upscale features, but are still practical with a grocery store, shops and restaurants just steps away.


Community amenities are also equally as important to Boomers and Millennials, as is accessibility and walkability.  While preferred activities may differ, the bottom line remains: both want to live in an amenitized community that offers more.

Here at One Loudoun, we strive to provide our residents with everything they need to have fun.  With an events calendar packed full of things to do, the Downtown Plaza with fountain and interactive entertainment, a community recreation center with pools and fields, an amphitheater, central park and so much more, you won’t believe all that you can have access to when you live at One Loudoun.

Boomers and Millennials may be a generation apart, but their tastes in home location, style and amenities are more alike than different.  Whether a Boomer or Millennial, anyone can find all they’re looking for in a new home and community at One Loudoun.  Our new single-family homes are selling fast – this is an incredible opportunity to move into a one-of-a-kind community!

Source: AOL Real Estate