Month: November 2013

Commercial Real Estate Market Continues to Grow

New reports from the National Association of Realtors (NAR) show that commercial real estate leasing patterns are pointing to signs of steady growth. And, seeing how One Loudoun has an abundance of retail and office space available for leasing, this is great news to hear!

NAR predicts that the retail vacancy rate will fall from 10.4 percent in the fourth quarter of 2013, to 9.9 percent in the fourth quarter of next year.  A similar pattern is predicted for the office sector, as vacancy rates are expected to drop from 15.6 to 15.4 percent, from this fourth quarter to next year’s.  Additionally, gross domestic product, or GDP, rose 2.5 percent in the second quarter of 2013, and again by 2.9 percent in the third.  This includes a two percent increase in leasing patterns and higher sales levels when compared to a year ago.

Lawrence Yun, NAR chief economist, says, “jobs are the key driver for commercial real estate, and the accumulation of 7 million net new jobs from the low point a few years ago is steadily showing up as demand for leasing and purchases of properties.” So, not only will the retail and office sectors improve, but it could be in part to the positive job growth across the country! 

This news couldn’t come at a better time for retailers and business owners. Many have been waiting for the right moment to jump into the retail industry or lease a new office space.  And, Loudoun’s new downtown scene, One Loudoun, is the perfect place to start!  Whether you’ve just opened your shop or are looking for a place to relocate, our community is ideal for incubating and developing businesses.   And, to make the chances of success even higher, One Loudoun is nestled in Loudoun County, rated as the most affluent county in the entire nation.  With families moving into our community at an exciting pace, there will always be customers walking and shopping in One Loudoun.  Talk about a positive outlook!

And what’s one more perk for business owners? One Loudoun is known for its mixed-use and convenience – meaning employees can move into any of our beautiful new homes so they can work and live here.  What could be better?

Visit our Retail or Working pages on our website for more information on leasing space in One Loudoun!

Source: The National Association of Realtors


The Importance of 'Good Chemistry' in a Mixed-Use Community

When speaking of relationships, having good chemistry with someone is defined as sharing a special connection, or feeling as though they ‘click’. But, having good chemistry is more than getting along well with people.  In fact, it can easily be applied to businesses, restaurants, and communities alike.  In a mixed-use community like One Loudoun, having this chemistry between different components is imperative. And when a community is in complete harmony, it shows in a big way. 

One Loudoun is a one-of-a-kind development.  We’ve achieved the synchronization of homeowners, retailers, businesses, restaurants, and recreation that is so sought after in any new community.  In many ways, One Loudoun is like a living, breathing unit, buzzing with things to do and people to see.  As you can imagine, every factor impacts another in some way, and having positive interaction between these moving parts will ultimately bring success to the community.

One of the crucial components to a mixed-use community is retail.  Like we’ve mentioned before in Retail’s Importance in Mixed-Use Communities, retail is part of what makes a mixed-use community ‘mixed-use’. Retail stores, with the addition of eateries and entertainment venues, will continue to bring in revenue and engage customers. As a storeowner, One Loudoun couldn’t be a better place to grow as a business.

Not only do sections of our community ‘click’ with the each other, but people share a connection with One Loudoun as well.  Something about our development just feels right.  Residents can walk to the office in the morning, grab a bite to eat at any of our new restaurants during their lunch hour, head over to their son’s soccer game after work, and walk back home in time for dinner.  Many don’t even realize just how much time they’ve spent driving to and from places until they move to our community.  

One Loudoun is the complete package, and includes absolutely everything homeowners would want in one development. Our community is about creating, and fostering, good chemistry between the commercial and residential spaces, and we couldn’t have achieved this relationship any better. Having all of the components flawlessly working together makes living in One Loudoun easy and fun. With new homes, office space, and a lively downtown scene, One Loudoun is one of the hottest communities in Northern Virginia. It’s no wonder why people love it here so much!

Loudoun County Maintains ‘AAA’ Credit Rating

In the first week of the month, credit rating powerhouses Fitch and Moody’s assigned Loudoun County their highest credit ratings – ‘AAA’ from Fitch, and ‘Aaa’ from Moody’s.

Loudoun County has retained this ‘AAA’ rating from Fitch Ratings, as well as from fellow powerhouse Standard & Poor’s (S&P), since 2005. Moody’s has assigned Loudoun County an ‘AAA’ rating since 2004. There are only about 40 counties nationwide that enjoy the distinction of receiving the highest rankings from all three agencies, according to the Charlottesville Business Journal.

Receiving and maintaining top-tier credit ratings from the big players in the field certainly sounds impressive, but what does this actually mean for Loudoun County, and our impressive mixed-use community, One Loudoun?

First, it may be helpful to understand what these credit ratings mean. Credit ratings from Fitch, S&P and Moody’s are used as indicators for investors to determine which investments are most likely to yield a return. Fitch and Moody’s highest ratings indicate the lowest expectation of credit risk.

In general, these top-tier ratings are an indicator of good management and financial health, and mean that Loudoun County can continue to borrow money at lower rates. This strong credit speaks volumes to Loudoun’s strong sense of community and affluence. Though there are certainly other affluent counties nearby, residents decide to live, work and shop within Loudoun County, thereby strengthening the local economy and tax base. One Loudoun, and communities like it, have built this local loyalty by providing everything that residents need within close distance of their homes.

Fitch Ratings cited the following “key rating drivers” that influenced their ‘AAA’ rating for Loudoun County:

-Robust economy with “strong and diverse economic base benefits” from its proximity to Washington, D.C., high wealth levels, low unemployment and highly educated labor pool.

-Sound financial position supported by “prudent fiscal policies and planning.”

-Moderate debt levels from the county’s adherence to good debt management guidelines.

Fitch also pointed out that Loudoun County is among the fastest growing in the country, and has a “dynamic local economy” fueled by an established business base – which One Loudoun shops and restaurants contribute to.

Fitch also pointed out that the median household incomes of Loudoun County residents are more than double the national average, and predicted that expansion of the Metrorail into eastern Loudoun will positively affect the county’s economy. The expansion of the Metro into Loudoun will not only have an economic benefit, but will provide even more convenience to the residents and businesses in communities such as One Loudoun.

Moody’s stated the following strengths for Loudoun County when assigning their ‘AAA’ rating 

-Solid reverse levels.

-Strong financial management.

-Strong, affluent, diverse and growing tax base.

Considering these ratings indicate strong financial health and reflect an overall healthy economy, it’s only natural that businesses would want to flock to Loudoun County. And there’s no better place in the county to allow your business to thrive than One Loudoun. In our unique community with over 1,040 and new homes and over 700,000 square feet of retail and nearly 3 million sq. ft. of class A office space, businesses can take advantage of the positive financial environment to flourish at One Loudoun. 

SOURCES: Business Wire, Ashburn Patch, Investopedia, Charlottesville Business Journal, Moody’s Investors Service, Fitch Ratings

Retail Continues to Boost Economy


The retail industry continues to boost the national economy, adding an incredible 37,600 jobs in October. These new reports, released by the National Retail Federation (NRF), bring promise to industry experts, painting an optimistic outlook for retail throughout this year and next.

 This increase adds up to 295,000 new jobs year over year, or a 2.4 percent jump since 2012. “The latest jobs report, which came in stronger than anticipated, provides some positive indication that the economy and employment situation are steadily improving.  The time couldn’t be better for retailers and consumers, who are busy preparing for the holiday shopping season,” notes Matthew Shay, president and CEO of the NRF. 

 As the retail industry recovers with most of the economy, there’s no doubt it is one of the best times to open or relocate a store in One Loudoun.  Here are a few benefits business owners can reap from opening up shop in our community:

  • Constant customer base: One Loudoun is one of the hottest places to live in Loudoun County and Northern Virginia.  With families moving in at incredible rates, there will be a constant stream of customers to your store. 
  • One Loudoun location: Our mixed-use community is ideally located in the heart of Loudoun County.  Easily accessible from nearly every direction, visitors to One Loudoun will be hitting the new downtown for regular shopping outings.
  • Loudoun County:  Countless reports have set our county apart as one of the most prosperous and well-to-do counties in the entire nation.  As a business owner and retailer, you couldn’t be tucked away in a better local economy.
  • You can work here and live here: A signature of a mixed-use community is having residents live and work within the same development.  What could be better than walking to work everyday?  With multiple homes available, living and working in One Loudoun is more realistic than ever!

On top of providing your business with the ultimate chances to succeed, your addition to the community will contribute to the overall economy. Not to mention, within a few weeks, the holiday shopping season will be in full swing. This is a great chance to settle in One Loudoun before the onset of holiday shoppers!

Source: The National Retail Federation


Silver Line Will Bring Even More to One Loudoun

Construction on the second phase of the Silver Line, connecting Washington D.C. to Dulles International Airport, is set to be completed by 2018. This is promising news for retailers in One Loudoun, as it will be a new channel of transportation to their businesses for shoppers and diners alike.

To make One Loudoun even more accessible to shoppers and visitors, new bus routes are planned to connect metro stops with stores and restaurants. Not only does this provide more options when traveling, but it also promotes green transportation, a principle of new urbanism.

With the addition of the Silver Line to our area, there’s no doubt that One Loudoun will become one of the best shopping destinations in Northern Virginia. The new line will bring shoppers in from all over the Washington D.C. metropolitan area, and make it easy for them to visit again and again. And, aside from visiting shoppers, there will be an abundance of regular shoppers who live in the surrounding community.

For retailers, this is a great opportunity to jump in and establish your business in our community. There couldn’t be a better place to open up shop: with our convenient location and new urbanism ideals, combined with the expected masses of shoppers, businesses are primed for growth and success!

One Loudoun is truly nestled in the perfect location; with route 7 and the Loudoun County Parkway right next to our development, getting to and from Loudoun’s new downtown is a breeze. But believe us, once visitors set foot in our mixed-use community, they won’t want to leave! We wouldn’t be surprised if some visitors like it here so much, they decide to move into one our beautiful new homes!

After all, nothing could be better than living so close to all of the fun. With shops, restaurants, office space, and entertainment all within walking distance of homes, living here is everything you’d imagine it to be. Living an active and fulfilling lifestyle is so incredibly easy in One Loudoun!

Survey Finds Americans Prefer Mixed-Use Communities


The National Association of Realtors (NAR) recently conducted their 2013 Community Preference Survey, which questions Americans on what they look for, and find important, when looking for a home in a new community. The findings were overwhelmingly positive for mixed-use communities like One Loudoun, as 60 percent of respondents prefer communities with homes, shops and businesses that are only within a few blocks of each other.

One Loudoun is the best example of a community that focuses on providing residents with all that’s needed to live a convenient and high quality lifestyle. Everything imaginable is within walking distance, eliminating the need to drive on a daily basis. This means shorter commutes, living more actively, and enjoying all that a community has to offer.

NAR President, Gary Thomas, says in a statement, “growth patterns, economic development and quality-of-life issues are inextricably linked to the success of communities and residents.” There’s no doubt that our community fits all of the criteria to what makes a community livable, promotes residential happiness, and helps shops and businesses attain success.

And, having a well-planned neighborhood is definitely worth something too – 78 percent of survey-takers noted that the neighborhood is more important than the size of the home. But in One Loudoun, residents can have both! They don’t need to sacrifice square footage in order to live in the mixed-use community of their dreams. All types of homes are offered in our community, many of which have plenty of room for growing.

Fifty-three percent of respondents also said they would prefer to live in a house where walking to parks, playgrounds, and recreation areas is easy, even if it’s at the expense of a larger yard. For many families, these concerns are increasingly important; there’s no replacement for living so close to all of the things your family loves.

The 2013 Community Preference Survey just further shows how the traditional suburban ideals are fading, and how the desire to live in new communities with a mix of houses, shops and businesses is growing. Residents in One Loudoun are all too familiar with the benefits of this lifestyle, because when everything you need is just a short walk away, you’ll find you’re spending more time on things that matter most to you.

Source: The National Association of Realtors

Retail's Importance in Mixed-Use Communities


Mixed-use developments work like a well-oiled machine. All components need to be in sync for one to really come to life. While One Loudoun would be great as a new community with only new homes, what really makes it extraordinary is having those homes paired with office space, restaurants, entertainment, and retail.

The people who live in One Loudoun are interested in living an active and convenient lifestyle. They don’t want to be lugged down by their work commutes, their obligation to drive to everything everywhere they go, or their boredom of living in traditional suburbs. In our community, they don’t have to! Everything, and we mean everything, will be right here in One Loudoun.

Retail is crucial to what makes a mixed-use community, well, mixed-use. Retail stores, much like restaurants and entertainment, bring in revenue while keeping customers engaged and interested. The more people enjoy shopping here, the more they’ll want to come back or buy a home. And the more people that live here, the more they’ll be shopping regularly for groceries, clothing, and more.

That’s why One Loudoun couldn’t be a better place for retailers to establish themselves amongst a customer base. We have a record number of families moving into the community, and they plan to utilize the endless retail options around the corner. Moving in early on allows new shops to grow with their surroundings, helping them to become an early favorite with residents.

It won’t take long for shoppers to flock to our downtown One Loudoun to stroll the streets – many already do! That’s why retailers should capitalize on this perfect opportunity. Northern Virginia has been waiting for a community like ours, and the One Loudoun following is growing by the day. This region is ideal for new businesses, and One Loudoun provides an even better environment for store and business owners.

As our community continues to pick up momentum, we continue to grow in popularity among home shoppers and business owners alike. Mixed-use communities allow for people to live their best, most productive lives that are as convenient as they are enjoyable. Best of all, business owners can own a shop here as well as a home. This is what makes our community so great! When retailers move into One Loudoun, they know they are opening a business in a community with a promising future.

One Loudoun To Celebrate Holiday Season With Inaugural Tree Lighting

The first holiday tree lighting ceremony at Loudoun County’s newest retail community, Downtown One Loudoun, is expected to attract hundreds of community residents to a traditional holiday celebration with a modern twist.

The event will be held on Saturday, December 7 from 5:00 pm – 8:00 pm and is free to the public. There will be a variety of food and beverage samplings made available by the Downtown One Loudoun merchants, along with kids’ photos with the Loudoun Hounds mascot, Fetch, free holiday photos for families and friends, and children’s crafts and entertainment.

Santa will arrive in style at 6:00 pm atop a Loudoun County fire truck with lights flashing and sirens roaring. This high-tech Santa will be outfitted with an iPhone and iPad to record children’s wishes. Santa will help light the tree at 6:15 pm and pose for photos from 6:30 to 8:00 pm. Throughout the event, local choirs and dance performances from the Creative Dance Center will entertain the crowd.

Participating merchants include Alamo Drafthouse, Bar Louie, Elevation Burger, Firehouse Subs, Fresh Market, and Uncle Julio’s.

For more information please visit ​ For driving directions visit ​