Year: 2011

That was ONE Amazing Celebration!

In case you missed it, we celebrated the opening of One Loudoun’s Welcome Center over Veterans Day weekend. And it certainly was one amazing celebration.

We started kicking things off on Friday with Private Ribbon Cutting Ceremony, and in the words of Potomac Development, One Loudoun’s retail venture partner, “We are open for business!”

A huge crowd listened closely as our speakers – who didn’t skip a beat – painted a beautiful picture of One Loudoun’s promising future.

Come Saturday, the community turned out by the hundreds for the Welcome Center grand opening.

Upon entering the tent, guests were greeted by an iPad giveaway, a mime, a caricature artist, a face painter, a One Loudoun photobooth, a DJ, Main Event Caterers’ out-of-this world mac n’ cheese, and The Chocolate Chick’s candy bar that was its own work of art.

Community renderings lined the pathway to tables from Cassidy Turley commercial real estate, retail broker Potomac Development Group and One Loudoun’s home builders, Camberley Homes and

Make your way through the big tent and you arrive at One Loudoun’s Welcome Center, where guests learned their way around One Loudoun with our official site map and got a sense for the One Loudoun community with our virtual tour.

Missed the big weekend? The One Loudoun Welcome Center is ready and waiting for you to stop by and see for yourself. Open every day from 11 am – 5 pm.

One Loudoun Opens Welcome Center

by Erika Jacobson Moore
– originally posted on, 11/11/11

A long list of distinguished guests from Loudoun, Virginia and the world came together Friday morning to celebrate the opening of the welcome center of One Loudoun.

While a welcome center might not seem like a seminal moment for a development, for the people and supporters of One Loudoun, it represents an important step: that soon the county will see buildings in the long-awaited mixed-use communities.

“I am ready to see this go vertical,” Miller & Smith chairman Alvin said. “I am sick of horizontal.”

First conceived in 2004, One Loudoun received its legislative approval in 2007 and broke ground later that year. Since that time the developer has built roads and an elementary school, but has not started its own construction. Now that appears imminent, as Miller & Smith Vice President Bill May, who has been spearheading the project, said building should start to go up next spring, with the first tenants opening in 2013.

Hall told the audience of the framed quote by Ralph Waldo Emerson, “Do not go where the path may lead; go instead where there is no path and leave a trail.”

“For nearly half a century, Miller & Smith has done just that. We have blazed our own trail,” Hall said. “The trail we have forged to create One Loudoun has been a collaborative effort.”

Many of those who took part in making One Loudoun a reality were recognized Friday, including Satoshi Yoshimura, president and COO of North America Sekisui House, or NASH, a Japanese developer and home builder that has joined with Miller & Smith to create One Loudoun.

Yoshimura noted how poignent it was to have the celebration on Veteran’s Day, and be a part of celebrating just how far Japanese-American relations have come. He said Miller & Smith and NASH share a vision for the community that includies innovation, sustainability and a vibrant and connected development.

“We want to see a development that will last generation after generation and a community that will be full of life,” he said, adding NASH found that in One Loudoun. The development will NASH’s first venture in the United States.”NASH hopes to develop many more communities in the United States, but we are honored Loudoun could be our first.”

Chairman Scott K. York (R-At Large) and Supervisor Lori Waters (R-Broad Run) both spoke at the event, expressing their long-term support for the project and excitement at seeing it begin to come to life. Waters received accolades for her work on the project from many speakers, as well as expressed sadness that she will soon be moving out of Loudoun. But Waters in her remarks said she looks forward to return visits.

“I know of a place where I will be able to come back to…and that’s One Loudoun,” she said, adding that on the list of her proudest accomplishments “One Loudoun is probably at the top.” She recognized Miller & Smith’s willingness to commit to building a school and road upfront, as well as the interchange at Rt. 7 and Ashburn Village Boulevard, affordable housing and parks and ballfields for the greater community.

“They made a promise and they stuck by their word. They found a way to make it happen,” Waters said. “Thank you for your committment to this county.”

Once completely built, One Loudoun will include 1,040 residential units, 702,000 square feet of retail, which will include dining, shopping, a hotel and movie theater, three-million square feet of office space, a community center, and an amphitheater as well as 150 acres of public land and walking trails. One Loudoun also is planned to be the location of the World Trade Center Dulles Airport, which is projected to generate up to 14,000 new jobs by promoting both international trade and domestic investment around the world.

Save the Date! VIP Reception – November 12

The anticipation and excitement over what promises to become Loudoun County’s new downtown is about to be realized.

Be among the first to experience the One Loudoun Welcome Center. Meet the new home builders, the retail and office leasing groups and discover this totally unique, environment where everything you need is all conveniently together in one extraordinary place.

Whether you’re considering One Loudoun for your home, your office or your retail location, this authentic, urban community will absolutely resonate with your sophisticated sensibilities. It’s like nothing you’ve ever seen and everything you’ve been waiting for.

Details for the VIP reception will be forthcoming. We’re thrilled to finally be able to preview One Loudoun exclusively with you, prior to the general public.

If you’re not already on the One Loudoun VIP list, click here to register now!

One Loudoun VIP Reception
Saturday, November 12, 2011
One Loudoun Welcome Center

Lessons on Loudoun

In the spirit of all things “back-to-school,” we thought we’d bring you a little lesson on Loudoun. (And, yes, we’re as baffled as you are that it’s that time again already.)

So about now you’re thinking: “I know lots about Loudoun. Virginia’s Blue Ridge Mountains, the Potomac River, just 25 miles from Washington DC, etc.”

Yes, this is all true. But, in our efforts to focus on creating an amazing future here at One Loudoun, we dug deep into the past to make sure we understood the history of Loudoun County and how One Loudoun can be a part of it. We found it pretty amazing how much has happened here, so (putting clunky textbooks aside) we thought we would share a bit of what we learned.

Way back when, in 1649, King Charles II of England originally granted the land that comprises Loudoun County to seven noblemen, and in 1725 the first settlements started to spring up with settlers. These settlers came down from Pennsylvania, New Jersey and Maryland to take advantage of the acres and acres of Loudoun’s soil-rich land. This is how Loudoun become an agriculture hub, which brought about community-focused townships and villages that lasted for more than two centuries.

In the more recent times – the 1960’s – when the Dulles International Airport was established, Loudoun was quickly transformed into one of the fastest growing communities in the US, with new businesses, neighborhoods, and schools that you see around you today.

Almost 200 years after the original settlers, a new generation now has the opportunity to discover the rich character and high quality of life that is only available in Loudoun County – and we’re having a blast doing it.

This brings us to our next lesson on Loudoun. And so we introduce you to One Loudoun: the next chapter in this story.

What did we miss? Tell us what you know about the history of Loudoun!

To keep up with our construction updates, home pre-sales and retail and office leasing, please follow One Loudoun on Facebook and Twitter.

So about those stacks of wood..

We’ve been teasing you over on Facebook with some pictures that look like this..

Pretty sure at this point you are wondering “What’s with the stacks of wood?” and, perhaps more importantly, ”What could this have to do with One Loudoun?”

Well, it all started when Miller & Smith’s Bill May found a barn, and with help of Allen Cochran, owner of Cochran’s Stone Masonry and Timberframing, put a plan into place.

So, what’s the big idea?

This beautiful, late 1800’s historic barn will become the center point and backdrop for One Loudoun’s Amphitheater – the perfect community gathering place in One Loudoun for concerts, open-air markets, special events, wine tastings, etc. Old Loudoun meets new Loudoun.

Here’s the crazy part: The barn actually has been disassembled (hence the stacks of wood) and will be reassembled at One Loudoun using all of the methods and materials of the original time period in which it was first built. That’s where Cochran’s Stone Masonry and Timberframing comes in.. he is one of only three historical restoration companies in the country. As Allen Cochran says, “not every old building is significant, we treat them as if they were.” Allen Cochran shares our value of historical treasures and green and sustainable building, and through his historically correct craftsman techniques and materials, he is helping us to bring these values to the center of One Loudoun.

Below is Allen Cochran and the model for the reconstructed barn.

With the help of Cochran’s Stone Masonry and Timberframing, architect Pat Barry, and structural engineer Rob Fling, we anticipate the Amphitheater at One Loudoun will be complete for spring/summer 2012. Stay tuned for pictures as the building process and this exciting story progresses.

Finding a Balance

Loudoun encouraging business development, while protecting rural landscapeLoudoun encourages development in the east, preservation in the west

Originally Published on

June 01, 2011 6:00 AM

by M.J. McAteer

Things are looking good in Loudoun.

In April, Forbes Magazine once again rated the Northern Virginia county as among the richest localities in the country, with its latest stats showing a median household income of $112,021. (Only Falls Church residents were richer, and just barely, with a median income of $113,313.)

Loudoun posted an equally enviable unemployment rate, 4.3 percent in March compared with a national average of 8.8 percent and a Virginia rate of 6.1 percent during that month.

The county benefits from its position in Northern Virginia near the nation’s capital. People don’t seem to realize it, says Stephen S. Fuller, with a touch of frustration in his voice, but the recession is over in Northern Virginia. The “patient still thinks he is sick,” says the director of the Center for Regional Analysis at George Mason University’s School of Public Policy, “but the regional economy is not just in recovery, but expanding. Good times are here.”

Northern Virginia is on track to add a whopping 22,000 jobs this year, the largest employment surge since 2002, and Fuller says that Loudoun will be in “the catbird’s seat” to reap more than its share of the benefits.

The question is: What is the wisest way for the county to grow, because growth is not without costs?

Loudoun County has undergone a jaw-dropping expansion in the past 20 years. According to the latest Census Bureau statistics, its population surged by 84 percent from 2000 to 2010, from 169,599 to 312,311. That growth was on top of a flood of new residents who had arrived during the previous decade. The county’s landscape and economy have been transformed by this surge of people.

East of the north-to-south-running U.S. 15, whole new towns, such as Brambleton and Broadlands, materialized atop former cow pastures. High-tech and high-profile companies, such as AOL and Orbital Sciences, attracted by the county’s proximity to Washington Dulles International Airport and Washington, D.C. — as well as its state-of-the-art networks, relatively cheap power and available land — came in droves. These high-profile businesses built or leased so many shiny office buildings along Route 28 that it came to resemble corporate trophy cases.

Development also came to the scenic half of the county west of 15. This swatch of horse country, with its working farms, palatial estates, historic villages and soothing views of the Blue Ridge, has seen about 60,000 of its approximately 200,000 acres gobbled up since the 1990s, primarily by new housing.

Such spectacular growth would seem to be synonymous with prosperity, but it has had a down side for Loudoun.

Although commercial enterprises generally more than pay their own way through taxes, residential development seldom does because it requires so much infrastructure, especially schools. Since 1993, Loudoun has built 47 schools, says Loudoun County Supervisor Jim Burton, and it probably will need 49 more by 2026.

School Board Chairman John Stevens says the system is looking at cost-savers such as online learning, clustered building projects, larger class sizes and charter schools, but the addition of 3,000 new students a year has been a driving factor in the county accumulating a $1.322 billion debt, the second highest of any Virginia city or county. (Fairfax topped the list at $3.262 billion.)

That is why, as the economy ramps up, Loudoun is taking what amounts to a two-pronged approach to its future. It has decided that having a county with a split personality is a good thing.

East of Route 15, the focus will be on business development. “All the candidates for office are singing from the same song sheet: the need to create jobs,” says Tony Howard, president and CEO of the Loudoun Chamber of Commerce.

West of 15, the consensus is that Loudoun has something special that deserves to be husbanded. “It’s not this or that,” says Doug Fabbioli, a winemaker and chairman of the county’s Rural Economic Development Council. “It’s how the pieces can work together.”

Chris Miller, president of the Piedmont Environmental Council, perhaps best sums up the county’s unusual position as it heads toward 2012. “Loudoun has one of the most innovative economies in the world,” he says, but it has also “one of the most historic landscapes.” The challenge will be “focusing on the balancing point that makes both possible.”

In the following pages, Virginia Business takes a close look at plans for both areas of the county.

East of Route15: Clusters of high-tech and engineering businesses envisioned for corridor

The Route 28/Dulles Corridor, which runs like a belt across the county’s midsection between state Route 7 in the north and U.S. 50 in the south, will be the go-go area for development, with a new comprehensive plan recently adopted to steer its growth.

Thomas M. Flynn, director of the Loudoun Department of Economic Development, says the area will be “very marketable to corporations,” and he envisions more clusters of tech and engineering businesses, such as the data centers that now occupy about 2 million square feet in the county.

Stephen Fuller concurs. “Growth goes where it can find good space,” says the George Mason professor, and the middle of the county is not yet built out like the eastern sector around Sterling.

Although it falls in the category of a cloud with a silver lining, the economic downturn of the past several years left Loudoun with “some nice vacant buildings” along Route 28, Fuller says. This is Class A space that is larger and more affordable than what’s available in Washington or most of the surrounding suburbs. Once this space is absorbed, several multiuse projects should be coming on line to accommodate anticipated demand from federal contractors and tech companies.

Kincora and One Loudoun, both near Route 7, encompass close to 800 total acres. When they were green-lighted by county supervisors back in 2007, their developers outlined plans for millions of square feet of commercial space, thousands of units of housing, Reston-like town centers, a minor-league baseball stadium and even an airport. At the other end of the corridor near Route 50 and the Dulles area, the similarly ambitious 361-acre Arcola Center also got the pre-recession go-ahead.

Not surprisingly, all three projects became dormant shortly after their approval as commercial space vacancy rates in the county climbed over 25 percent by 2009. One Loudoun even went into foreclosure before being sold back to its original developer at a 2010 auction on the county courthouse steps.

Now, these projects are back in business.

One Loudoun recently announced that it was going forward this fall with the construction of 168 single-family homes, 146 town houses and almost 170,000 square feet of retail and commercial space.

This spring, Kincora broke ground for phased development, and county supervisors recently approved alterations to the Arcola Center plan that its developer says will allow that project to proceed, too.

In addition, by a 7-2 vote in March, supervisors gave the nod to a new project, the 82-acre Dulles World Center near the airport, which will include 4.1 million square feet of commercial space and more than 1,200 apartments targeted at young, white-collar workers.

Loudoun Supervisor Lori Waters, who voted for the project, calls it “smart growth” and “tax-positive development,” but fellow Supervisor Jim Burton, who opposed it, says he doubts that “we’ll ever see the commercial build out promised.” Even without the Dulles World Center, he says, the county has approved 40,000 residential units that have yet to be built.

Loudoun’s housing market has not tracked job growth, either. Sales in February, although up 21 percent from a year earlier, were still sluggish, according to the Dulles Area Association of Realtors, and prices have yet to approach prerecession levels.

Fuller, however, is confident that in the next 10 to 15 years the county, especially its Dulles area, will develop dense “urban pockets,” which will allow young professionals to work and play where they live instead of commuting to jobs and entertainment venues elsewhere. Metrorail, slated to come to both Dulles in the south and Ashburn in the north in 2016 or 2017, should facilitate this development.

Universities and hospitals also are integral to a more self-contained economy, and these institutions are prepared to expand their presence in Loudoun as needed.

Back in 1991, The George Washington University established its beachhead campus in the county, the Virginia Science and Technology Campus in Ashburn. It started with one building and 50 acres and now has four buildings and more than 100 acres. It serves 650 students and offers 20 degree programs, including the country’s first undergraduate degree in pharmacogenomics, which combines the study of pharmacology and genetics.

Craig Linebaugh, associate vice president for academic planning and chief academic operating officer at the Loudoun campus, is proud of GW’s symbiotic relationship with the high-tech community and with the county’s well-regarded public schools. In April, the university’s annual Science, Technology and Industry Day attracted 150 Loudoun high school students who participated in workshops in the university’s earthquake simulation labs and crash analysis center. The keynote speaker for the day was Titanic discoverer Robert Ballard, who urged his young listeners to follow their passion.

George Mason University also has a presence in Loudoun, opening its Broadlands campus about six years ago. Kathleen Johnson, GMU’s assistant vice president for regional campuses, says the university recently was given a 37-acre site for future expansion and has the zoning to add 1 million square feet of classroom and offices. Northern Virginia Community College, Strayer University, DeVry University and Patrick Henry College all have opened Loudoun locations.

Loudoun residents will see an expansion of medical services in the next few years. For several years, health-care company HCA encountered stiff resistance from Inova Health System (which owns a hospital near Leesburg) and the county supervisors in proposing a hospital in the Broadlands area. HCA eventually won approval for a four-story hospital, StoneSpring Medical Center, in another area.

The hospital, scheduled for completion in late 2015, will occupy a 50-acre site at the south end of the county off Route 50. Tracy White, vice president of community and government relations for HCA’s Capital Division, expects the 164-bed facility to create 500 jobs. It will become part of a new medical hub, which includes a recently opened HealthSouth rehabilitation facility that employs 140 and Capital Hospice, a 21-bed facility that is scheduled to open in 2013.

West of Route 15: Tourism and agriculture remain the twin pillars of rural area

In the 1990s and first years of this century, Loudoun leaders were often at loggerheads over how much development to allow west of U.S. 15. Back then, preservation groups such as the Piedmont Environmental Council and pro-business organizations such as the Chamber of Commerce weren’t usually found on the same side of growth issues. That’s not true anymore — at least not as often.

“There’s a pretty broad consensus now that Loudoun has something special,” says Tony Howard, the Chamber’s president and CEO. “We want to retain what differentiates us from surrounding communities.” Denizens of both ends of the political spectrum, for example, are standing together in opposition to a state initiative for a Western Bypass or outer Beltway that would take a yet-to-be determined route through Loudoun.

Despite many pockets of new housing, western Loudoun has hung on to its rural character, and tourism and agriculture remain the twin pillars of its economy.

In 2009, some 21 million tourists generated about $59 million in tax revenue and $1.3 billion in spending, according to the organization Visit Loudoun and Virginia Tourism Corp. These visitors come primarily for the scenery, the history, and the wine. They attend equine events such as polo matches and the recent steeplechase races at historic Oatlands Plantation, and they flock to festivals such as the popular Waterford Fair. They shop and dine in historic Middleburg and Leesburg, and check out Civil War sites, such as the Goose Creek Bridge.

While few historic sites are left east of 15, villages west of 15, such as Unison and Taylorstown, still feel like a step back in time.

The tasting rooms and decks of the county’s 28 wineries, the most of any county in the commonwealth, are also a big draw. According to the Loudoun Wine Growers Association, a vineyard can generate an annual net income of $5,000 an acre.

More traditional agricultural pursuits are the other mainstay of the western economy. Loudoun ranks 20th among Virginia’s 95 counties in agricultural sales, according to the National Capital Farms organization. It has more horses than any other Virginia county — about 15,000 of them valued at more than $200 million.

Loudoun also has more than 24,000 head of cattle, and its 1,400 farms produce everything from hay, soybeans, and corn to the organic meats and produce that appeal to “locovores” on both sides of 15. In addition, the west is looking for products for the 21st century, such as switchgrass, a biomass crop that is a source of ethanol.

Such innovative uses of the land will help the west earn its keep while keeping its character, says Fabbioli, the winemaker who chairs the county’s Rural Economic Development Council. That’s important to Loudoun County, he says, “and lots of citizens get that.”

Loudoun County at a glance

Unemployment rate (1)……………………………4.30%

2010 population (2) ………………………….312,311

Increase from 2000…………………………….. …..84%

Adults (25-plus) with college degrees (3)…….47.20%

Median household income (4)……………….$112,021

(1) March 2011 (2) Census Bureau (3) Virginia Economic Development Partnership (4) Forbes magazine

What’s to Come at One Loudoun

Welcome to the official blog of One Loudoun – your resource for in depth updates on our plans, our progress, and our successes in creating Loudoun County’s New Downtown.

We are One Loudoun, the newest addition to the booming residential and commercial real estate properties of Virginia’s Loudoun County, and we have some big plans. One Loudoun sets out to not only further elevate the area’s luxury living, but also serve as a powerful economic engine by creating up to 14,000 new jobs both locally and nationally.

One Loudoun was designed by Torti Gallas and The Eisen Group in conjunction with Miller and Smith and SEKISUI HOUSE, Ltd. We’ve already received some good recognition in the area from earning achievements like a “Smart Growth Award” from the Smart Growth Alliance, a group that focuses on encouraging land use and transportation policies that protect environmental assets and enhance quality of life.

When One Loudoun is completed, this 358-acre multi-use, master-planned community will feature 1,040 residential homes, 702,000 square feet of retail to include fine dining, upscale shopping, luxury hotel and movie theater, three-million square feet of office space (wow!), a community center and an amphitheater. Plus, we are surrounded by approximately 150-acres of public land and miles of walking trails. Move here, and you’ll never have to leave!

One Loudoun will surely be a dynamic, multi-purposed domain for the local working and recreational communities. If that isn’t enough, One Loudoun will also be home to the World Trade Center Dulles Airport, which promotes both international trade and domestic investment around the world. Since our original launch in 2007, we’ve already created more than $30 million in public infrastructure including an elementary school and 16 lane miles of new roads. We’re off to a great start!

We’re taking things one step at a time, splitting the development into four phases:

1. We’re starting with the South Village which will include the development of 168 single-family homes, 146 townhomes, 39,000 square feet of retail and 124,000 square feet of office space.

2. The second phase will include the North Village featuring 97 single-family homes, 28 townhomes and 500,000 square feet of office space.

3. The third phase will focus on downtown One Loudoun which will include 446 multi-family homes, 155 townhomes, 663,000 square feet of retail, three million square feet of office and a luxury hotel with 750 hotel rooms and meeting space. Since the community is just as excited about it as we are, we’ve started to lease retail space through Potomac Development Group and new home pre-sales will be available as early as fall 2011.

4. Lastly, One Loudoun will concentrate on their recreational facilities including a community Center, pool, tennis courts and amphitheater.

Join us as we transform the way you always envisioned the planned community with an all-encompassing luxury lifestyle, forever changing the way you work and play. Welcome to One Loudoun.

Want to know more? Follow One Loudoun on Facebook and Twitter for more frequent updates. We love to share, and welcome your feedback!

Julie Dillon Named Director of Marketing for One Loudoun Development

The following is the CityBizList post announcing our new Director of Marketing, Julie Dillon! Click the link to view the original article on

Julie Dillon will serve as the Director of Marketing for One Loudoun, a 358-acre master-planned community in Loudoun County.

One Loudoun is planned to have 1040 residential homes, 702,000 square feet of retail, a hotel and movie theater, three-million square feet of office space, a community center, and an amphitheater — all surrounded by approximately 150-acres of public land and miles of walking trails.

One Loudoun will also be home to the World Trade Center Dulles Airport, projected to generate up to 14,000 new jobs and serve as an economic development engine by promoting both international trade and domestic investment around the world.

Originally launched in 2007, One Loudoun has completed more than $30 million in public infrastructure including an elementary school and 16 lane miles of new roads.

Dillon will be the first-line leader for the overall marketing programs including the strategic research, development, advertising, public relations, and sales promotions for One Loudoun. In addition, Ms. Dillon will serve as a key liaison between the affiliated joint-venture partners and the local community.

Prior to joining Miller and Smith, Ms. Dillon served as Vice President, Sales and Marketing for EYA, Inc. and Director of Marketing for Van Metre Companies.

Commercial real estate roundup, 2/28/11

Original Article on – 2/28/11

Optimism seems to be blooming like spring flowers with several new projects in the pipeline in Loudoun and Stafford Counties and Virginia Beach. This and other real estate news from around the state:

LOUDOUN COUNTY — Miller and Smith, a private, McLean-based developer, is teaming up with a Japanese company to build One Loudoun, a 358-acre mixed-use project. It’s designed to include 1,040 residential homes, 702,000 square feet of retail, a luxury hotel and movie theatre, 3 million square feet of office space, a community center and 150 acres of public land and walking trails. This is the first investment in the U.S. by Sekisui House Ltd., a public company based in Osaka. The partnership moves ahead a project that originally got under way in 2007. More than $30 million in infrastructure already has been completed. Construction will begin immediately on South Village, a 60-acre tract designated for 168 single-family homes, 146 town homes, 39,000 square feet of retail and 124,000 square feet of office. Site work also will get under way on Loudoun Downtown, a 100-acre parcel. One Loudoun also is the future home of World Trade Center Dulles Airport, a nonprofit membership group of the larger World Trade Centers Association, that would assist foreign companies locating in the region.

To read the complete article from, click here.

Just One Piece of the Puzzle

Original Article on – 2/24/11

Yesterday, while exploring the International Council of Shopping Centers show floor, we realized that National Harbor (where the conference took place) sets an example: No property type is an island. It’s all about mixing uses, as in the 358-acre One Loudoun that broke ground on Tuesday. (If Loudoun gets a giant underwater statue, then we’ll really be on to something.)

We snapped Potomac Development’s Jeff Parana and Miller and Smith’s Ed Podboy and Bill May. Miller and Smith is partnering with Japan-based homebuilder SEKISUI HOUSE (its first US investment) on the 5M SF One Loudoun community, which will house the World Trade Center Dulles Airport, bringing 14,000 jobs. The downtown portion (600 residences, 663k SF of retail, 3M SF of office and 750 hotel rooms) will deliver in 2013—Potomac was at ICSC to promote retail leasing. South Village (314 residence, 39k SF of retail, and 124k SF of office) will be complete in 2014 and North Village (500k SF office and 125 residential units) in 2016. Bill says the massive center—designed by Torti Gallas, The Eisen Group, and Miller and Smith—is shooting for LEED for Neighborhood Development. The JV has already completed $30M of infrastructure, like an elementary school and 16 miles of roads.

Greenberg Gibbons Commercial CEO Brian Gibbons showed us the site plan for the redevelopment of the Laurel Mall on Rte. 1 in Maryland. He says the $200M project (owned by Samara Capital, with AEW as equity partner) is in the conceptual stage, but the plan is to demolish everything except Macy’s, which will get a new facade, and the rear parking structure. Going up instead will be 575k SF of retail (including a movie theater) and 435 residential units—and maybe some office if there’s demand.

We also snapped Roadside Development co-founder Richard Lake (with his new love, his iPad), who tells us work is starting on the second phase (300k SF of retail) of NoVa’s Stonebridge at Potomac Town Center. It’s already got a 138k SF Wegmans and 65k SF of additional retail, and 500k SF of office is in the works. Roadside and BlackRock own another 22 acres there and plan a 140-key hotel, another 100k SF of office, and two retail pads. Richard tells us he’s also working on the $300M redevelopment of CityMarket at O, one block north of the convention center in the District’s Shaw neighborhood. Phase 1 will have 87k SF of retail (including a 72k SF new Giant grocery store that will re-create the experience of the site’s O Street Market, which was built in 1881), 400 apartments, and a 181-key hotel. Delivery is slated for 2014.

JBG Rosenfeld Retail principal Grant Ehat and leasing EVP Bob Schwenger say the firm just got site plan approval to demolish Moore Cadillac in Tysons Corner and replace it with 200k SF of retail (including a health club and grocer), costing $66M. It’s adjacent to the Sheraton JBG bought in December for $84.5M, and Grant tells us it’ll break ground in four months. Bob says activity is spiking in infill spaces across the firm’s 5M SF portfolio.