retail

Experience One Loudoun: Boho Blanco / Boho Nation

 

Boho Blanco and Boho Nation are the two newest boutique stores to join the One Loudoun family, and they are officially OPEN! Last week, we took a visit to these two amazing stores to get the inside scoop on what they are all about!

 

Boho Blanco and Boho Nation are two different stores, but the interior spaces are connected. As owner Rick explains, it is a way for guests to mix and match the different styles found in each shop, while still distinguishing each as their own. In these shops you can find amazing clothes, jewelry, and accessories for any occasion!

Boho Nation

 

Boho Blanco

As you can see in the photos, many of the decorations are patterned and colorful, like the tapestries and wood textured walls. The clothes and accessories are hung on rustic fixtures made of old ladders or wooden frames.

Boho Nation

If you are wondering the difference between the two boutiques, let us first point out the most obvious similarity, being the boho, or bohemian style. If you are not familiar with what exactly this means, bohemian style is often described as ‘unconventional’. Typically the clothes are a mixture of unique textures, colors, and patterns, which come together for a free-spirited look.

Boho Nation

Boho Nation at One Loudoun is only the store’s fourth location so far! This boutique is geared more towards the younger generations and many pieces represent the latest trends with a bohemian flare. In this shop, you can find pieces that have edginess to them, whether it’s a crop top or a cutout dress.

Boho Blanco

Boho Blanco is targeted towards a more sophisticated age group, which is by no means boring! The clothes are focused around a more neutral or black and white palette, with splashes of color mixed in. Silhouettes found in Boho Blanco are flowy and flattering on many types of figures, with just the right amount of shape to create a sexy look.

Boho Blanco

Although each shop may be geared more towards a certain age group, there are no boundaries! For example, a funky-fringed jacket in Boho Blanco was purchased by a 17 year old, and the next day by a 70 year old. In both of these shops, it’s not the clothes that make you; it’s you who makes the clothes!

We immediately noticed a few things about these eclectic boutiques while browsing and trying on some adorable outfits. The first thing was that the price point for these clothes is very affordable. In certain stores, one would maybe only purchase one item, but because the prices in both Boho stores are so reasonable, it is easy to buy a couple of amazing items without breaking the bank!

The second thing we noticed was the quality of the clothes. After speaking with the staff, we learned that all of the items are either produced in the U.S. or from fair trade brands. Each item is hand selected, and the shop only carries pieces that they believe are great quality for the price!

If you’re looking for a unique gift this holiday, or a piece for yourself that you won’t find anywhere else, stop in to Boho Nation and Boho Blanco for a fun shopping experience! Both boutiques are located on Exchange Street in One Loudoun, right next to Scout & Molly’s Boutique.

For more information on Boho Nation and Boho Blanco, follow them on Facebook or visit their website at http://www.bohonation.us/.

Experience One Loudoun: Great Gatherings

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If you’re a family who likes to entertain and have a great time in your own home, then Great Gatherings is the place for you! With all of the entertaining items you will need all in one place, you can put together the perfect outdoor space, rec room, bar area, or kitchen! Walking into Great Gatherings is overwhelming, but in the best way possible, because there are so many different options to complete the perfect space in your home!

The front of the store is lined with shelves and tables containing tableware, barware, and other dining accessories. Each display is arranged beautifully and meticulously coordinated by style, color, and design. How cute is this summery plate display in the photo below?

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Because Great Gatherings is a local business, with just 5 locations spread throughout Maryland and Virginia, you can tell the product selection is catered to the local scene. When checking out the tableware, we even found collegiate plates, cups, hand towels, and other accessories representing some of the local universities.

As for your bar area, Great Gatherings has all of the barware you would see at a professional bar space! From cocktail books, to mixing supplies, and glassware for every type of drink, they really have it all.

As you make your way further into the warehouse-sized store, you will begin to see a large assortment of outdoor furniture, from table and chair sets, to luxurious fire pits, couches, and more!

Among one of the many sections in this amazing store is the game section. Here, we came across the coolest version of “Clue” known to mankind, with 3D rooms built into a polished wooden box. There are other awesome game selections, like darts and plenty of options for a pool table!

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In the very back of the store you’ll find a great selection of bars. With a variety of styles, colors, and sizes to choose from, you will absolutely find your perfect in-home bar at Great Gatherings! They set up each bar inside the store so you can get an idea of what it will look like in your home – right next to the new matching pool table!

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Possibly the best thing about Great Gatherings is that no matter how many times you visit, you could walk through 5 more times and discover things you did not see before. This is why the amazing and knowledgeable staff is there to greet you right when you enter through the doors. They are happy to show you where everything is located and answer and of your questions.

Next time you’re here at One Loudoun, stop by Great Gatherings to browse, add to your Christmas list, or even purchase a brand new piece for your home! We promise you will be amazed by the selection and quality that GG has to offer!

Retail & Consumer Confidence

Consumer confidence is everything when it comes to retail.  Storeowners and businesses depend on their customers for their survival and success. Shops and retail stores in One Loudoun can rest assured that their customers are eager to shop and always within walking distance of their storefront.  As consumer confidence rises, these retail stores can expect even more revenue, traffic and consumer loyalty.

The Conference Board, a non-profit organization that provides information on the behaviors of consumers, uses the Consumer Confidence Index to give businesses an idea of general opinions held by consumers and what to expect in the future. Using results from a survey given out to 5,000 households, the index is comprised of two other indices: the Present Situation Index, which accounts for 40 percent of the results and the Expectations Index that accounts for 60 percent.  Collectively, they give an accurate measure of consumer confidence, directing businesses everywhere.

Stock market analysts, as well as investors, watch the Consumer Confidence Index carefully to help them determine the course of the stock market.  When the retail industry is booming it helps to keep stocks growing, which in turn will keep growing consumer confidence.  This cycle, along with other components like housing and employment, aid recovery and bring the U.S. that much closer to a healthier economy.

Consumer spending drives 70 percent of economic growth, which is exactly why it’s so important to keep spending. When consumers feel more confident about their finances, they’ll be more willing to spend money on items they previously had cut out of their budget.  This includes new seasonal clothing, upgraded appliances, and things that they want but don’t necessarily need, like accessories and luxuries.

One Loudoun couldn’t offer a better position for retailers in an improving economy.  We’ve got everything; the perfect location, a constant stream of customers, dedicated residents, and a huge draw to our community.  The economy is improving every day, and as it does, all types of retail will benefit! 

 

 

The Revolution of the Retail Industry

It seems like everything about the retail industry has changed in the past 10 years.  The methods of advertisement, the display of products, and even the ways to interact with consumers – it can be a challenge to keep up!  But maybe it’s not so much about how the retail industry has changed, but more how the behaviors of the consumers have evolved. 

With the emergence of smart phones, nifty shopping apps, and advancing technology, storeowners must work to stay relevant to their target consumers. Online shopping has now made it more difficult than ever to bring shoppers into a store. That’s why owners have shifted their focus on the overall experience of the consumer.  Shopping is a form of entertainment – shoppers want to stroll into a shop, browse, and take their time when considering a purchase.

This is exactly why One Loudoun is the best place to open up a store – clothing, specialty, gift, tech, or any other.  People will come here to have fun and be entertained through shopping, dining, and other activities.  There are so many venues of entertainment in our neighborhood, but the draw of retail is unprecedented.  This draw will bring in shoppers from all over the state and beyond. Store owners will also find they have a huge constant, and local, customer base within walking distance of their storefront.

Shoppers will come to stroll the streets of our new downtown on a Saturday morning to enjoy time with friends and family. Those who live here will love the convenience of having their favorite shops right down the road and visitors will love to see a huge selection of shops. Many will become return visitors, coming back again and again to shop for everything they might need. 

Shoppers are bound to have a good shopping experience in One Loudoun, which will only benefit shoppers and retailers alike.  When choosing a location to open a business, storeowners face many challenges.  The risk that there won’t be enough of a draw being one of them.  At One Loudoun, this will never be a concern for our storeowners.  This is truly the best place to open up your new shop.