Like we’ve written about again and again, the retail industry is constantly changing. There are so many ways retailers can utilize current trends to benefit their stores – the possible growth and success is limitless! Here are a few trends we think will be prevalent in the new year, redefining retailers’ and consumers’ behaviors alike.
Buying local is an idea that’s been around for a while but is now starting to gain more momentum. Good thing our community is ahead of the curve – The Fresh Market at One Loudoun prides itself on its use of local farmers and supplies. After all, one of One Loudoun’s new urbanism ideals is about maintaining sustainability. And, a way to create a sustainable living environment is to use and support local vendors. Retailers that integrate local shopping resources into their campaigns and onto their shelves are always welcome at One Loudoun! Best of all, residents in the community will seek these local outlets and continue the cycle.
In 2014, retailers are going to find even more ways to connect with their audiences. Customizing the shopping experience can be difficult – especially with hundreds of shoppers walking by daily. However in One Loudoun, the closeness of our community will make it easier to be friends, and neighbors, with shoppers. In fact, they may very well be actual neighbors, as One Loudoun supports the idea of living and working in the same development. This will help to foster stronger consumer-retailer relationships, making everyone’s shopping experience better.
This year, we also expect to see social media playing an even bigger role in retail. It’s an excellent way to strengthen consumer relations by providing a platform to push out information. Best of all, social media allows retailers of all sizes to speak directly with their audience, and engage with them to better serve their audience. They can inform them of up coming deals, new products, and events. At One Loudoun, current retailers utilize social media to speak with their customers and in the future, we hope our new retailers do the same!
If you couldn’t tell from our Inaugural Tree Lighting, One Loudoun certainly doesn’t shy away from technology – in fact, we embrace it, and we hope our retailers do as well. From social media and online campaigns to mobile and tablet presences, retailers will be able to greatly benefit by utilizing the technologies available to them. This dedication will certainly resonate with consumers!
With all of the ways One Loudoun encourages retailers to succeed, it’s no wonder our development is set to be one of the hottest shopping destinations in Northern Virginia. With reports indicating 2014 will be a great year for retail, this is an ideal time to open a store location in our community. Retailers of any size will find a perfect fit in our available commercial spaces – but hurry! A deal this great won’t last for very long!