one loudoun retail

Experience One Loudoun: Boho Blanco / Boho Nation

 

Boho Blanco and Boho Nation are the two newest boutique stores to join the One Loudoun family, and they are officially OPEN! Last week, we took a visit to these two amazing stores to get the inside scoop on what they are all about!

 

Boho Blanco and Boho Nation are two different stores, but the interior spaces are connected. As owner Rick explains, it is a way for guests to mix and match the different styles found in each shop, while still distinguishing each as their own. In these shops you can find amazing clothes, jewelry, and accessories for any occasion!

Boho Nation

 

Boho Blanco

As you can see in the photos, many of the decorations are patterned and colorful, like the tapestries and wood textured walls. The clothes and accessories are hung on rustic fixtures made of old ladders or wooden frames.

Boho Nation

If you are wondering the difference between the two boutiques, let us first point out the most obvious similarity, being the boho, or bohemian style. If you are not familiar with what exactly this means, bohemian style is often described as ‘unconventional’. Typically the clothes are a mixture of unique textures, colors, and patterns, which come together for a free-spirited look.

Boho Nation

Boho Nation at One Loudoun is only the store’s fourth location so far! This boutique is geared more towards the younger generations and many pieces represent the latest trends with a bohemian flare. In this shop, you can find pieces that have edginess to them, whether it’s a crop top or a cutout dress.

Boho Blanco

Boho Blanco is targeted towards a more sophisticated age group, which is by no means boring! The clothes are focused around a more neutral or black and white palette, with splashes of color mixed in. Silhouettes found in Boho Blanco are flowy and flattering on many types of figures, with just the right amount of shape to create a sexy look.

Boho Blanco

Although each shop may be geared more towards a certain age group, there are no boundaries! For example, a funky-fringed jacket in Boho Blanco was purchased by a 17 year old, and the next day by a 70 year old. In both of these shops, it’s not the clothes that make you; it’s you who makes the clothes!

We immediately noticed a few things about these eclectic boutiques while browsing and trying on some adorable outfits. The first thing was that the price point for these clothes is very affordable. In certain stores, one would maybe only purchase one item, but because the prices in both Boho stores are so reasonable, it is easy to buy a couple of amazing items without breaking the bank!

The second thing we noticed was the quality of the clothes. After speaking with the staff, we learned that all of the items are either produced in the U.S. or from fair trade brands. Each item is hand selected, and the shop only carries pieces that they believe are great quality for the price!

If you’re looking for a unique gift this holiday, or a piece for yourself that you won’t find anywhere else, stop in to Boho Nation and Boho Blanco for a fun shopping experience! Both boutiques are located on Exchange Street in One Loudoun, right next to Scout & Molly’s Boutique.

For more information on Boho Nation and Boho Blanco, follow them on Facebook or visit their website at http://www.bohonation.us/.

GreatGatherings is NOW OPEN at One Loudoun!

(Photo from the GreatGatherings Facebook Page)

(Photo from the GreatGatherings Facebook Page)

This month, GreatGatherings opened its 5th location at One Loudoun in Asburn, VA, and we couldn’t be more thrilled to bring even more retail stores to Loudoun’s New Downtown! Just like the entire community of One Loudoun, GreatGatherings is all about bringing people together. They do this by offering products to nurture fun times and social settings in your own home!

According to their website, “GreatGatherings was created to inspire friends and family to gather more often in their homes. We believe that every gathering, no matter how large or small, is an opportunity to create cherished memories to last a lifetime.” This corporate philosophy certainly permeates throughout each of their stores. At the One Loudoun location, the first thing you notice as you walk into this GreatGatherings is its layout. The showroom is setup to mimic comfortable and flowing spaces meant for family gatherings. From the patio pieces to the bars and pool tables, the layouts help shoppers to perfectly envision the time their family could be spending around those pieces.

The quality and craftsmanship of each piece also jumps out at you as you walk through each “room”. From the heavy wood and thick leather of the bar stools to the fabric and stitching of the cushions on the patio chairs, each piece feels like it can endure anything an active home can throw at it. 

The products that GreatGatherings offers go along perfectly with their tagline “Play Up Your Home”. Categories include pool tables, bars & game room, stools, outdoor furniture, entertaining essentials, and more!

If you’re planning on throwing the ultimate party this summer, or just looking to spruce up your recreation room, you can count on GreatGatherings to have all of the furniture and accessories you will need! Stop by today before you head over to eat at one of One Loudoun’s amazing restaurants! 

Sources: GreatGatherings.com

World of Beer Opening Soon at One Loudoun!

We are proud to announce that World of Beer will be opening soon at One Loudoun! Construction on World of Beer began in December and it is projected to open on March 14th, just in time for March Madness and St. Patrick’s Day.

Best known for their large variety of craft beer, World of Beer has something for every kind of beer lover. If you’re new to the beer scene, their knowledgeable staff is there to make suggestions and guide you through the options. Managing partner of the One Loudoun location, Robert M. Dorfman, describes the atmosphere as “unintimidating and comfortable.”

The establishment is not known just for their beer, but their ability to perfectly pair each “elevated comfort food” dish with a brew that will compliment it best. Their “tavern fare” includes classic tavern food like sliders, sandwiches, flatbreads, salads, and finger foods.

The franchise chooses their beers based on the location, and offers anything from local breweries to national favorites. “A significant number of local and regional beers will be available–and national and international beers–it will represent pretty much the entire world,” Dorfman said.

This location, well over 5000 square feet, will have indoor and outdoor seating, as well as sliding glass doors to create an open atmosphere in the warmer months. Other features will include 17-20 televisions, a fireplace, an indoor stage for live music, and a dance floor space.

The World of Beer’s website sums it all up by stating “Simply put, we love all things beer- the tastes, pairings and amazing stories, people, and cultures behind them.”

World of Beer is located at 44699 Brimfield Drive, Ashburn. To keep up with all of the events and happenings at One Loudoun, sign up for our Digital Media Engine!

Sources: worldofbeer.compatch.com

Retail Trends in 2014

Like we’ve written about again and again, the retail industry is constantly changing.  There are so many ways retailers can utilize current trends to benefit their stores – the possible growth and success is limitless!  Here are a few trends we think will be prevalent in the new year, redefining retailers’ and consumers’ behaviors alike. 

Buying Local:

Buying local is an idea that’s been around for a while but is now starting to gain more momentum.  Good thing our community is ahead of the curve – The Fresh Market at One Loudoun prides itself on its use of local farmers and supplies.  After all, one of One Loudoun’s new urbanism ideals is about maintaining sustainability.  And, a way to create a sustainable living environment is to use and support local vendors.  Retailers that integrate local shopping resources into their campaigns and onto their shelves are always welcome at One Loudoun!  Best of all, residents in the community will seek these local outlets and continue the cycle. 

Stronger Relationships:

In 2014, retailers are going to find even more ways to connect with their audiences.  Customizing the shopping experience can be difficult – especially with hundreds of shoppers walking by daily. However in One Loudoun, the closeness of our community will make it easier to be friends, and neighbors, with shoppers.  In fact, they may very well be actual neighbors, as One Loudoun supports the idea of living and working in the same development. This will help to foster stronger consumer-retailer relationships, making everyone’s shopping experience better.

Social Media

This year, we also expect to see social media playing an even bigger role in retail.  It’s an excellent way to strengthen consumer relations by providing a platform to push out information. Best of all, social media allows retailers of all sizes to speak directly with their audience, and engage with them to better serve their audience. They can inform them of up coming deals, new products, and events.  At One Loudoun, current retailers utilize social media to speak with their customers and in the future, we hope our new retailers do the same! 

Utilizing Technology

If you couldn’t tell from our Inaugural Tree Lighting, One Loudoun certainly doesn’t shy away from technology – in fact, we embrace it, and we hope our retailers do as well.  From social media and online campaigns to mobile and tablet presences, retailers will be able to greatly benefit by utilizing the technologies available to them. This dedication will certainly resonate with consumers!

With all of the ways One Loudoun encourages retailers to succeed, it’s no wonder our development is set to be one of the hottest shopping destinations in Northern Virginia.  With reports indicating 2014 will be a great year for retail, this is an ideal time to open a store location in our community.  Retailers of any size will find a perfect fit in our available commercial spaces – but hurry! A deal this great won’t last for very long!

 

  

 

 

 

The Importance of 'Good Chemistry' in a Mixed-Use Community

When speaking of relationships, having good chemistry with someone is defined as sharing a special connection, or feeling as though they ‘click’. But, having good chemistry is more than getting along well with people.  In fact, it can easily be applied to businesses, restaurants, and communities alike.  In a mixed-use community like One Loudoun, having this chemistry between different components is imperative. And when a community is in complete harmony, it shows in a big way. 

One Loudoun is a one-of-a-kind development.  We’ve achieved the synchronization of homeowners, retailers, businesses, restaurants, and recreation that is so sought after in any new community.  In many ways, One Loudoun is like a living, breathing unit, buzzing with things to do and people to see.  As you can imagine, every factor impacts another in some way, and having positive interaction between these moving parts will ultimately bring success to the community.

One of the crucial components to a mixed-use community is retail.  Like we’ve mentioned before in Retail’s Importance in Mixed-Use Communities, retail is part of what makes a mixed-use community ‘mixed-use’. Retail stores, with the addition of eateries and entertainment venues, will continue to bring in revenue and engage customers. As a storeowner, One Loudoun couldn’t be a better place to grow as a business.

Not only do sections of our community ‘click’ with the each other, but people share a connection with One Loudoun as well.  Something about our development just feels right.  Residents can walk to the office in the morning, grab a bite to eat at any of our new restaurants during their lunch hour, head over to their son’s soccer game after work, and walk back home in time for dinner.  Many don’t even realize just how much time they’ve spent driving to and from places until they move to our community.  

One Loudoun is the complete package, and includes absolutely everything homeowners would want in one development. Our community is about creating, and fostering, good chemistry between the commercial and residential spaces, and we couldn’t have achieved this relationship any better. Having all of the components flawlessly working together makes living in One Loudoun easy and fun. With new homes, office space, and a lively downtown scene, One Loudoun is one of the hottest communities in Northern Virginia. It’s no wonder why people love it here so much!

Silver Line Will Bring Even More to One Loudoun

Construction on the second phase of the Silver Line, connecting Washington D.C. to Dulles International Airport, is set to be completed by 2018. This is promising news for retailers in One Loudoun, as it will be a new channel of transportation to their businesses for shoppers and diners alike.

To make One Loudoun even more accessible to shoppers and visitors, new bus routes are planned to connect metro stops with stores and restaurants. Not only does this provide more options when traveling, but it also promotes green transportation, a principle of new urbanism.

With the addition of the Silver Line to our area, there’s no doubt that One Loudoun will become one of the best shopping destinations in Northern Virginia. The new line will bring shoppers in from all over the Washington D.C. metropolitan area, and make it easy for them to visit again and again. And, aside from visiting shoppers, there will be an abundance of regular shoppers who live in the surrounding community.

For retailers, this is a great opportunity to jump in and establish your business in our community. There couldn’t be a better place to open up shop: with our convenient location and new urbanism ideals, combined with the expected masses of shoppers, businesses are primed for growth and success!

One Loudoun is truly nestled in the perfect location; with route 7 and the Loudoun County Parkway right next to our development, getting to and from Loudoun’s new downtown is a breeze. But believe us, once visitors set foot in our mixed-use community, they won’t want to leave! We wouldn’t be surprised if some visitors like it here so much, they decide to move into one our beautiful new homes!

After all, nothing could be better than living so close to all of the fun. With shops, restaurants, office space, and entertainment all within walking distance of homes, living here is everything you’d imagine it to be. Living an active and fulfilling lifestyle is so incredibly easy in One Loudoun!

The Retail Industry Builds Momentum

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As the economy continues to improve, the retail industry is gaining more and more positive momentum.  The economy has a huge impact on the retail sector, and vice versa. Store owners in One Loudoun will be apart of the best shopping scene in Northern Virginia and their impact on the local economy will be impressive.   More importantly, this affluent area will bring an amazing amount of revenue to businesses, helping them to flourish and grow strong roots in One Loudoun.

This summer, many of the headlines for big retail companies like Home Depot, Gap, Toys’R’Us, Jo-Ann Fabrics, and Ross Stores have boasted improvements in the second quarter of 2013 and expected increases for the coming months.  According to statistics published by ShopperTrak, retail foot traffic jumped 5.2 percent in July, an increase from June 2013.  This is consistent with the month over month improvements we’ve seen this year, June also saw a big improvement, as well as exceeds the original predictions for the month. The summer did especially well with more people having extra time to shop, and warmer weather encouraging shoppers to buy seasonal clothing.  As we move into the colder months and holiday retail season, the industry is expected to see even more increases in revenue.    

Now that people are finding they have extra spending money, they are indulging in themselves and shopping more often. Shopping has become more convenient than ever and is seen more as a recreational activity than a chore.  This is why One Loudoun is the perfect place to relocate or open your store.  Shoppers here will get the full shopping experience, and will soon become returning customers.  Those who live and work here will also be strolling the streets regularly to shop for everything they need. 

With the holiday season only a few months away, and the retail industry gaining more momentum everyday, there is no better time to relocate or open your business in One Loudoun. The industry will continue to improve over the coming months, bringing more customers and profit to your store.  Our county and community is filled with residents who want to shop and will be buying more items through the holiday season, so seize the opportunity and open a store in One Loudoun!

Source:  Retailing Today